Spirits of Success: The Au Vodka Brand Story and Ecommerce Strategies

Uncover the captivating brand story of Au Vodka, one of the leading players in the spirits industry. Join the Acquired team as we chat with the Head of Ecommerce, Jordan Major, to explore the strategies behind the brand’s remarkable success and how it positioned itself at the forefront of the ever-changing landscape of ecommerce and digital payments, including:

• The origins of the Au brand
• The evolution of Au Vodka B2B distribution
• How Au Vodka has crafted an exceptional online customer experience

Listen on Spotify.